Promotional Products, are they working for you?

March 18, 2017

Promotional Products, are they working for you?

Did you know promotional products are one of the most effective marketing tools in your marketing toolbox?

Wait. Let me re-pharse that…did you know they are one of the most effective marketing tools in your toolbox when used strategically?

If you think about that for a minute, what does that mean, exactly?

While you ponder, let me ask you a few questions…

When it comes time to purchase promotional items from your company:

  • Do you look at catalogs BEFORE you look at your budget and goals?
  • Do you see promotional items other people have and say “I like that, we want some, too”?
  • Does it always seem like you are wasting money on pens, mugs, shirts…whatever and they are NOT giving you the results you are looking for?

If you said yes, read on….

In general, promotional items are easy to buy.

BUT, it is also easy to make costly mistakes –mistakes like the ones mentioned above – that can cost money, your image and your branding.

We don’t want that now do we? Of course not!

So, what do we really want? A strategic framework!!

When do we want it? Before we purchase promotional items.

So, to avoid the costly mistakes we mentioned, here are some tips you can take before you purchase promotional items.

  1. Figure out the purpose of your promotion? (aka, why you need promotional products)
  2. Determine your goals.
  3. Figure out your audience and the action you want them to take.
  4. Decide your messaging that will be used to communicate to your audience.
  5. Figure out your budget for your promotion.

Easy, right?

When you follow these steps, you will be on your way to finding promotional products that can be incorporated into your marketing. AND, you will be on your way to figuring out a plan of action so you can track and measure your results.


This article was written by Christina Concord, and beautifully states that not all promotional products will give you the desired result you want. Engage with your audience and it will result in resonating with your audience. Give them what they want!

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